AI Insights · Timothy · January 2023
Top 5 Horror Games on iOS in Brazil Q4 2022
Explore the performance of the top 5 horror games on iOS in Brazil during Q4 2022, including trends in downloads, revenue, and active users.
In Q4 2022, the top 5 horror games on iOS in Brazil demonstrated varied performance in terms of downloads, revenue, and active users. Here’s an in-depth look at each app's trends based on data from Sensor Tower.
The Ghost - Multiplayer Horror experienced a notable increase in weekly downloads, starting from around 3.8K at the beginning of October and peaking at approximately 6.4K by the end of December. Revenue saw a significant uptick in December, with weekly earnings rising from $17 at the end of November to $34 in the first week of December. Active users also showed a steady rise, growing from 9.5K at the start of the quarter to 13.6K by the end.
The Baby In Yellow had a spike in weekly downloads in late October, jumping from about 2.3K to over 5.5K, and another peak in mid-December reaching 8.3K. Revenue remained relatively low, with minor fluctuations, peaking at $20 in late October. The active user base saw a significant rise, particularly in December, reaching a high of 23.6K.
Granny maintained a consistent download rate throughout the quarter, with weekly downloads ranging from 2.7K to 4.4K. The game did not generate any reported revenue during this period. However, active users showed a steady increase, climbing from 9.3K in late September to 12K by the end of December.
OXENFREE: Netflix Edition saw an interesting pattern in weekly downloads, starting with 2.9K in late September, dropping to around 700 in early November, and then spiking to over 10K in mid-November. Revenue remained minimal, with the highest weekly earnings being $11 in mid-November. Active users followed a similar trend to downloads, peaking at 10.3K in mid-November and stabilizing around 5.1K by the end of December.
Mimicry: Multiplayer Horror showed a gradual increase in weekly downloads, from 1.8K at the end of September to 2.7K by the end of December. Revenue experienced a notable peak in mid-November, reaching $69. Active users were consistently high throughout the quarter, growing from approximately 13.7K in late September to 15.8K by the end of December.
These insights reveal the dynamic nature of the horror game market on iOS in Brazil during Q4 2022. For more detailed data and further analysis, visit Sensor Tower.